Consulting
01
Make product work flow.
Practical operating systems and AI-native workflows that remove friction from how teams decide, deliver, and learn.
Systems · AI workflows · Ongoing advisory
Explore consultingAmplified Craft
Better systems.
Stronger work.
Useful products.
Amplified Craft brings together a consulting practice, a body of product work, and software built to solve everyday operational friction.
Built by Drew Craig at the intersection of product strategy, AI enablement, operating models, and building solutions for everyday friction points.
Work
02
Enterprise change, made usable.
Selected work across AI enablement, product operating models, enterprise agility, diagnostics, and coaching.
Large financial investment firm · IKEA · Product teams
View selected workProducts
03
Small tools for real friction.
Focused products that turn messy manual routines into clear, dependable workflows people can actually keep using.
CalSyncPro · CalBridge
See the productsSelected work
Proof in the practice.
A large financial investment firm
2024 — Present
AI-Native Product Management Operating System
An offer and operating system that equips Product Managers to reduce friction, amplify productivity, and unlock the full potential of AI in their day-to-day practice.
2022 — Present
Product Operating Model — Built for Daily Use
Designed Product Operating Models that organizations actually use every day — not slideware that lives in a binder.
2023
Team Growth Assessment Tools
Assessment tools that help teams see where they're stuck — and exactly how to move forward.
In development
CalSyncPro
Turn a paper calendar into a clean, synced digital workflow.
Product by Amplified Craft
In development
CalBridge
A simpler bridge between the calendars and commitments that shape your week.
Product by Amplified Craft